EST. 2021
Our Story
Premium home décor and lifestyle, curated for modern Indian homes
5000+
Products
2,50,000+
Orders
800+
Cities
4.7
4.7★ Rated
Trusted by thousands
OUR JOURNEY
Our Journey
Primline began with a simple idea — that beautiful, well-made things should be part of everyday living. We curate stylish, useful and thoughtfully designed products for modern Indian homes, from home décor and home essentials to lifestyle accessories, gifting and unique finds.
OUR PURPOSE
What Drives Us
We believe modern design, quality and simplicity belong in every Indian home. Each piece we choose is meant to be useful, elegant and quietly luxurious — affordable luxury, made easy for everyday living.
THE PEOPLE
Meet the Team
Malay Jordar
Founder & CEO
Arun Sharma
Head of Curation
Vikram Das
CTO
Sneha Patel
Brand Partnerships